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《企业家应具备哪些素质》——范总演讲摘要(Mr. Fan's Speech) 2019-04-08

2019年2月17日,和君集团2019新春年会在北京中央民族音乐厅举行,开润股份董事长——范劲松先生受邀进行《企业家应该具备哪些素质?--兼谈我当老板的酸甜苦辣》的主题分享,以下是精彩内容摘要:


On February 17, 2019, Hejun Group 2019 New Year Annual Meeting was held in Beijing Central National Concert Hall, Chairman of Korrun Co., Ltd. Mr. Fan Jinsong was invited to conduct "What traits should entrepreneurs have?" --Concurrently talk about the theme of my boss's ups and downs, the following is a summary of the highlights:


一.底层逻辑

Basic Logic

“三个底层逻辑:市场大,竞争对手保守,越简单越传统就能活的越久”

‘Three concepts of basic logic: in our industry, the market is big; our competitors are conservative; and firms live longer when they're more traditional and common.’

 

“正是想明白这三个底层逻辑,让我们这个团队的人能坚持十几年在这个行业做,能让创业团队能够静下心来做这一件事情我觉得是非常重要的。”

‘Fully understanding these logic makes our team works harder in this industry for more than ten years. It is very important for an entrepreneurial team to calm down and then keep going.’

 

“越是传统的东西越是原始的东西越有生命力,越有奠基性越有生命力。结构越复杂,生命就会越脆弱,就会容易被取代。”

‘When the industry is more traditional and fundamental, it is supposed to be even more energetic. When the structure becomes complex, it is supposed to be less energetic and it has higher possibility to be replaced.’

“我们传统的行业就像单细胞的结构,你的越简单你就可以活的越久。对我们来说,我们一直在想我们如何做一个可以活的久的企业。”

‘In traditional industry, it likes a monad. We can do business in long term when we get simplified structure.  For us, our target is to become a company lives for long.’

岁寒知松柏,路遥知马力。开润股份最初虽作为一个传统的箱包制造企业,但认清了三个底层逻辑,也就认清了生存长久的必要条件。当然,作为一个以科技为导向的传统行业,生存下去不是开润股份的唯一目标,时间会证明开润这匹“马”能跑得更远。

‘Time tries all.’ Although Korrun was a traditional luggage manufacturing company, we need to recognize three concepts of basic logic, so that we understand necessary conditions for a long-term business. It is no doubt that Korrun is a company in traditional industry but it's technology-oriented, doing businesses in short-term is not the only goal. Time will prove that Korrun is able to go furture.’  

二.创新

Innovation

“我们希望能以用户的体验为思考,以创新为使命,产品的高效供应链为能力,这是开润对自己的定位。”

‘We hope to start our thinking from user's experience, taking innovation as our mission, and efficient supply chain of product would be the ability. This is Korrun's positioning for itself.’

“市场大,竞争对手很保守就可以活的很久,但是你要用一些创新的模式创新的办法,无论你的产品创新,技术创新,制度创新,流程创新,管理创新,还是你的管理创新,商业模式创新。如果你有一些新的打法,对于传统行业来说有更大的机会。”

‘When the market size is big, and the competitors are very conservative, we can live for a long time; but you need to have some creations and innovations in product, ,technology, policy, process, and management; otherwise  you need to have something new in your management style or business model. If you are a creative player, it could be a good choice for you to enter today's traditional industry.’

“用绝对好的产品用科技创新的产品去吸引他(新闻传媒),这我们就叫做营销模式的创新。用这种营销模式的创新会给你带来巨大的市场价值,然后反过来我们把在美国营销的这些媒体的所谓的创新媒体宣传推广再拿到国内。”

‘Attracting them with absolutely gorgeous and high-technology products, we call it marketing innovation. Innovations with such marketing model will bring huge market value, and then we will bring the innovative media promotion used in the US to domestic market.’

“当你选择一个行业的时候,你的竞争对手都很强大,所有的招数和套路都用尽的时候,你在使你的套路就很难生效,但是从我们把IT的一些管理理念一些IT的创新办法带到传统的行业我们就很快可以脱颖而出。”

‘When you choose an industry, your competitors are very powerful, and you are out of tricks, it is very hard for you to use your old tricks again, but we can bring the management ideology from IT industry to our industry, then we've got a higher chance to stand out from the crowd.’

删繁就简三秋树,领异标新二月花。假如说底层逻辑是开润股份的生存之本,创新则是我们开润的发展之道。一个企业永远不可能以生存为目标,正是创新的实践使开润在各个方面都领先于同行竞争对手,而创新早已渗入到开润的公司文化当中。

It is mentioned above that three concepts of basic logic is the reason for why Korrun is able to do business in the long-term. Meanwhile, innovation also plays a key role in development of Korrun. It is obvious that Korrun has overtaken its competitors in many aspects. Besides, innovation has deeply become a part of organizational culture of Korrun.’


三.学习

Learning

“我们做每一个事情我们总给自己找一个榜样,榜样的力量真的是非常非常大,他会给你带来一个最有效的学习路径,这儿路径是最短的。可以让你快速的了解更多。”

‘We need to find a good example for ourselves, good example is very powerful. It may save us a lot of time, and help us learn more in a very short time.’

“我们希望找到国内最优秀的公司,为此我们去年带着我们的核心高管团队去走访了认为我们中国最顶级的几家公司,所以我们打算通过他们建立一个雷达系统去学习外部的最新的一些套路,这些新的方法论,来反哺到我们公司的管理当中来。”

‘We hope to find the best companies in China. Therefore, we told our core executive team to visit some of the top companies in China during the last year, we plan to build a learning system to learn about the latest management methods and skills. After that, we can use these skills and methods by our own.’

学为人师,行为世范。90分品牌在2018年成为中国市场占有率第一位,作为一个行业的领头羊,开润在学习方面也从来不落后。如同范总所说,寻找一个合适的榜样正是缩短了进步的路径。Stay hungry, stay young,不断学习,是每一个开润人乃至是整个人类进步不变的主题。

A mentor’s behavior will be the guidance for others. Our brand “90Fun” occupies largest market share in 2018, as a leader in the industry, Korrun never ignores learning. Like what Mr Fan said, we can make easy progress as long as we find an appreciate example. Stay hungry, stay young, keep learning - - it’s the everlasting topic for employees in Korrun as well as all human-beings.’

四.战略

 Strategy

“企业首先要有个方向感再加上个持续奔跑。方向感我觉得三个圈,第一点,你的能力范畴是多大,第二点很重要,兴趣圈。另外一个价值圈,这个事情对你人生的价值对社会的价值对世界的价值,能不能给你带来巨大的成就感。”

A company should be equipped with the sense of direction, and then keep following with the direction in the future. About sense of direction, I think there are three ‘cycles’, the first thing is the cycle of ability, how much can be included in your ‘ability cycle’? the second thing is important which is the cycle of your interests; lastly, the cycle of value is mentioned that, it is about the value something brings to your life, to the society and to the world, it is going to make you feel awarded or not.’

“雌雄同体,就是很多我们的创始人在战略上不错,但是在人才组织,团队建设也很差,所以你要两点都强才可以。”

‘Two-way development is key. Some founders conducted excellent strategies, but they failed in talent attraction and team building, you must get strong in both two sides.’

不打无准备之战,方能立于不败之地。具备战略的眼光,也让每一个开润人在奋斗时有一个正确的方向,如此乘风破浪会有时,直挂云帆济沧海。

‘No preparation, no fight, so that we never lose. We’ve got strategic vision; it gives every single person in Korrun a dream and a correct direction in their work. We believe there will be one day we will eventually succeed and make our dreams come true.’


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